Travel Retail – a 6th continent inhabited by Global Shoppers

Its own economy: Market size of Travel Retail – $ 60 billion in 2014 [1] and 100 billion in 2020
Its own capitals: airports of Dubai, London, Hong Kong, Paris, Amsterdam
Its inhabitants : global shoppers- 2,6 billion passengers en 2014 +6% vs 2013 [2]

[1] TFWA, 2015

[2] UNTWO, 2015

Why are airports the No. 1 spot for addressing the Global Shopper?

“Airport retailers, knowing the flight schedules and shopping habits of travellers according to their boarding cards, are primed to receive them. Merchandise changes hourly depending on arrivals“ (The Economist)

Airports- the number one channel for Travel Retail

What are airports’ success strategies for developing their Travel Retail business?

  • Adapting products according to arrivals/ departures
  • Personalized services in local languages
  • Exclusive partnerships with retailers to provide unique experiences
  • Offering premium shopping experiences

Key figures:

  • Sales at airports alone are expected to grow by 73% from 2013 to 2019[1]
  • Travel Retail revenues have recorded double digit growth at Dubai Airport +16% in 2014 vs 2013[2]
  • Heathrow Aiport -20% of Revenues come from Retail in 2015
  • Aéroports de Paris- 31,5% of Revenues come from Retail in 2015

[1] Verdict Retail Research (The Economist)

[2] Dubai Airports