Top 5 ravel Retail in 2014, by revenue:

• Dufry (4,85 billion euros)
• DFS Group (4,6 billion euros)
• Lotte Duty Free Global (3,346 billion euros)
• LS Travel Retail (3,1 billion euros)
• World Duty Free Group ( 2,406 billion euros) ( *will be integrated by Dufry)

Case study: Dufry

Success in Travel Retail strategy based on :

• Global communication adapted to each consumer and space, to create a « sense of place »
• Tailored product assortment, shop layouts and operations to address each customer
• Knowledge of customers’ habits in departure shops used to adapt product offering
• First to implement “walkthrough” shops in more than ten locations
• Shop design tailored to give exclusive shopping experiences

Key Facts:

• Operates in 58 countries
• 1700 shops worldwide
• External growth through acquisitions ( Nuance, DFS Group)
• By 2015 17,6% of Duty Free Sales worldwide will take place in a Dufry [1]

[1] TR Business, 2015