What are airports’ success strategies for developing their Travel Retail business?

  • Adapting products according to arrivals/ departures
  • Personalized services in local languages
  • Exclusive partnerships with retailers to provide unique experiences
  • Offering premium shopping experiences

Customers are spending time in airports where the environment has become increasingly sophisticated

Reuters

Key figures:

  • Sales at airports alone are expected to grow by 73% from 2013 to 2019 [1]
  • Travel Retail revenues have recorded double digit growth at Dubai Airport +16% in 2014 vs 2013 [2]
  • At Heathrow Aiport, 20% of Revenues come from Retail in 2015
  • At Aéroports de Paris, 31,5% of Revenues come from Retail in 2015

[1] Verdict Retail Research ( The Economist)

[2] Dubai Airports

Heathrow Airport – Best Shopping Airport 2015 (Skytrax)

Travel Retail Strategy:

  • Focus on luxury segment- opened 22 luxury stores in 2015
  • Personalized customer service in local language
  • Focus on personalized shopping experiences: Personal Shopper Lounge opened in 2015
  • Focus on digital in-store excellence

Key Figures:

  • 16,4 millions passengers Q1 2015
  • Number 2 airport in the world by number of International Passengers
  • Travel Retail revenues up 6,4% in 2015 vs. 2014