Brandglobalshopper.com is a website dedicated to brands distributed in Travel Retail and more specifically in airports.
The site aims to briefly illustrate the emergence and development of international shopping and of its main actor, the global shopper.
In parallel , it shows the major impact of the global shopper on the Travel Retail business.
A new type of shopper has emerged in recent years with the growth of international tourism and the boom of airtraffic. Boasting various cultures and nationalities, “global-shoppers’ consider shopping a fundamental part of their travel experience.
Nowadays in order to continue their development and grow in the Travel Retail sector, it has become paramount for brands to understand and conquer this demanding shopper.
Our website offers a three-folded approach to this complex phenomenon.