Key success story- Fashion & Accessories: Luxottica
Success Travel Retail Strategy based on:
- Exclusive launches for Travel Retail
- Exclusive packaging –gift sizes for RayBans
- Point-of- sale excellence, and exclusive Travel Retail Shopping experiences
- An excellent knowledge of the passengers circuit within an airport- and a product and communication offering tailored to each passenger
We have the last-minute and arrivals stores for distress purchases – often of the best-sellers – and pop-up promotional concepts, which bring additional tactical visibility and interaction for the category
Key facts & figures:
- The sunglasses category worth US$1.66 billion in 2013 [1] and estimated at US$7.85 billion by 2025
- Luxotica – leader in the segment – achieved the doubling of sales within four years
- Established a Travel Retail Division in 2007
- Launched the first sunglasses package exclusively for Travel Retail – Ray-Ban for Travellers’
[1] Generation Research, 2013
The First Flagship Ray-Ban Concept Store at Hamburg Airport
35 square meters space, for an outstanding customer retail experience including:
- A photo display area displaying Ray-Ban’s heritage and ties to pop-culture
- An interactive Video& Music area
- The most extensive range of Ray-Bans in travel retail, with over 300 SKUs
- Ray-Ban’s “Virtual Mirror” technology to allow customers to “try-on” different models using a digital image
- A range of products selected to address all customer segments from icon models to kids sunglasses
