What do the Brazilian shoppers search for in their shopping experiences in Travel Retail?

  • Engagement, experience, trust – personalized services
  • Limited editions, novelties, travel retail exclusives
  • In-store animations and product tastings

Key figures:

  • World’s 5th largest country with 192 Mio people
  • Economy: world’s 6th largest by nominal GDP
  • Main categories bought: Cosmetics and fragrances 93%; Fashion: 90%; Accessories: 89% [1]

[1] JC Decaux Global Shopper Study, 2013


Luxury goods purchased by Brazilians abroad

Euros spent on a leisure trip to Europe


Percentage of shoppers who buy on every trip, for any purpose and destination


Annual passenger flow growth over past 8 years