Key success story- Wines & Spirits: Pernod- Ricard
Success Travel Retail Strategy based on:
- Exclusive premium launches and limited editions for Travel Retail
- Point-of-sale animations and product tastings
- Excellence on point of sale, brand experiences and personalized services
Travel Retail is a fundamentally strategic channel
Key facts:
- Leading company in wine& spirits sector
- Has a dedicated Travel Retail Division based in Asia
- 90% of the Pernod Ricard Travel Retail Sales come from Asia
Example of succesful launches:
- 2015: Martell Tricentenaire Travel Retail campaign in Hong Kong International Airport with pop-up store, calligraphy artist, in- store displays and giant posters
- 2015: Absolut Elyx vodka activation campaign with an immersive pop-up brand experience in the Departures area of New York JFK’s Terminal 8
