Key success story- Wines & Spirits: Pernod- Ricard

Success Travel Retail Strategy based on:

  • Exclusive premium launches and limited editions for Travel Retail
  • Point-of-sale animations and product tastings
  • Excellence on point of sale, brand experiences and personalized services

Travel Retail is a fundamentally strategic channel

Alexandre Richard

CEO , Pernod Ricard

Key facts:

  • Leading company in wine& spirits sector
  • Has a dedicated Travel Retail Division based in Asia
  • 90% of the Pernod Ricard Travel Retail Sales come from Asia

Example of succesful launches:

  • 2015: Martell Tricentenaire Travel Retail campaign in Hong Kong International Airport with pop-up store, calligraphy artist, in- store displays and giant posters
  • 2015: Absolut Elyx vodka activation campaign with an immersive pop-up brand experience in the Departures area of New York JFK’s Terminal 8