What do the Russian shoppers search for in their shopping experiences in Travel Retail?

  • Product novelties
  • Personalized service in Russian
  • Limited, exclusive editions
  • Bargains, good value for money

Key figures:

  • World’s 9th Economy
  • The second country of origin for Global Shoppers after China [1]
  • Main categories bought: Alcohols : 88%, Perfumes & Cosmetics: 87%, Accessories: 74% [2]

[1] Global Blue Study, 2014

[2] JC Decaux Global Shopper Study, 2013

 

%

Percentage of Russian Shops in the European Duty Free Shopping in 2016

Number of Duty Free Shops in Russia

%

Percentage of shoppers who buy on every trip

%

Percentage who like Duty Free because of price, convenience & choice