What do the Russian shoppers search for in their shopping experiences in Travel Retail?

  • Product novelties
  • Personalized service in Russian
  • Limited, exclusive editions
  • Bargains, good value for money

Key figures:

  • World’s 9th Economy
  • The second country of origin for Global Shoppers after China [1]
  • Main categories bought: Alcohols : 88%, Perfumes & Cosmetics: 87%, Accessories: 74% [2]

[1] Global Blue Study, 2014

[2] JC Decaux Global Shopper Study, 2013



Percentage of Russian Shops in the European Duty Free Shopping in 2016

Number of Duty Free Shops in Russia


Percentage of shoppers who buy on every trip


Percentage who like Duty Free because of price, convenience & choice