What do the Chinese search for in their shopping experiences in Travel Retail?
- Novelties across categories
- Limited and exclusive product editions
- Personalized service and communication with Chinese speaking staff
- Creative and emotional shopping environments and in-store animations
Key figures:
- 6 million Chinese travelled internationally between Jan- Jun 2012 (+20%)
- No.1 spenders on Duty Free Shopping – 32% of total spending on Duty Free Shopping [1]
- Main categories bought: Cosmetics and Fragrance: 93%, Accessories: 86%, Fashion: 85% [2]
[1] Global Blue Study, 2015
[2] JC Decaux Global Shopper Study, 2013
Size of the Chinese Global Shopping market (billions of dollars)
Number of trips per year for a typical wealthy Chinese
Euros spent on a leisure trip to Europe
Average dollars spent in Duty Free on a leisure trip
