What do the Chinese search for in their shopping experiences in Travel Retail?

  • Novelties across categories
  • Limited and exclusive product editions
  • Personalized service and communication with Chinese speaking staff
  • Creative and emotional shopping environments and in-store animations

Key figures:

  • 6 million Chinese travelled internationally between Jan- Jun 2012 (+20%)
  • No.1 spenders on Duty Free Shopping – 32% of total spending on Duty Free Shopping [1]
  • Main categories bought: Cosmetics and Fragrance: 93%, Accessories: 86%, Fashion: 85% [2]

[1] Global Blue Study, 2015

[2]  JC Decaux Global Shopper Study, 2013


Size of the Chinese Global Shopping market (billions of dollars)

Number of trips per year for a typical wealthy Chinese

Euros spent on a leisure trip to Europe

Average dollars spent in Duty Free on a leisure trip