{"id":895,"date":"2015-09-29T13:06:15","date_gmt":"2015-09-29T13:06:15","guid":{"rendered":"http:\/\/brandglobalshopper.com\/?page_id=895"},"modified":"2015-10-12T14:33:39","modified_gmt":"2015-10-12T14:33:39","slug":"airports-and-travel-retail","status":"publish","type":"page","link":"https:\/\/brandglobalshopper.com\/?page_id=895","title":{"rendered":"Airports and Travel Retail"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>What are airports\u2019 success strategies for developing their Travel Retail business?<\/h2>\n<ul>\n<li>Adapting products according to arrivals\/ departures<\/li>\n<li>Personalized services in local languages<\/li>\n<li>Exclusive partnerships with retailers to provide unique experiences<\/li>\n<li>Offering premium shopping experiences<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_testimonial admin_label=&#8221;Testimonial&#8221; company_name=&#8221;Reuters&#8221; url_new_window=&#8221;off&#8221; quote_icon=&#8221;on&#8221; use_background_color=&#8221;off&#8221; background_color=&#8221;#f5f5f5&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; quote_icon_color=&#8221;#9b9b9b&#8221; body_font_size=&#8221;16&#8243;]<\/p>\n<p><em>Customers are spending time in airports where the environment has become increasingly sophisticated<\/em><\/p>\n<p>[\/et_pb_testimonial][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/G\u00e9nifique-TR.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<br \/>\n[\/et_pb_image][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/Table2Prelim2014.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<br \/>\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><strong>Key figures:<\/strong><\/p>\n<ul>\n<li>Sales at airports alone are expected to grow by 73% from 2013 to 2019 <a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/li>\n<li>Travel Retail revenues have recorded double digit growth at Dubai Airport +16% in 2014 vs 2013 <a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a><\/li>\n<li>At Heathrow Aiport, 20% of Revenues come from Retail in 2015<\/li>\n<li>At A\u00e9roports de Paris, 31,5% of Revenues come from Retail in 2015<\/li>\n<\/ul>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Verdict Retail Research ( The Economist)<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> Dubai Airports<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>Heathrow Airport &#8211; Best Shopping Airport 2015 (Skytrax) <a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/h2>\n<p><strong>Travel Retail Strategy:<\/strong><\/p>\n<ul>\n<li>Focus on luxury segment- opened 22 luxury stores in 2015<\/li>\n<li>Personalized customer service in local language<\/li>\n<li>Focus on personalized shopping experiences: Personal Shopper Lounge opened in 2015<\/li>\n<li>Focus on digital in-store excellence<\/li>\n<\/ul>\n<p><strong>Key Figures:<\/strong><\/p>\n<ul>\n<li>16,4 millions passengers Q1 2015<\/li>\n<li>Number 2 airport in the world by number of International Passengers<\/li>\n<li>Travel Retail revenues up 6,4% in 2015 vs. 2014<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/terminal_5_72dpi_Dec06.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<br \/>\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are airports\u2019 success strategies for developing their Travel Retail business? Adapting products according to arrivals\/ departures Personalized services in local languages Exclusive partnerships with retailers to provide unique experiences Offering premium shopping experiences Customers are spending time in airports where the environment has become increasingly sophisticated Key figures: Sales at airports alone are expected [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/895"}],"collection":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=895"}],"version-history":[{"count":20,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/895\/revisions"}],"predecessor-version":[{"id":1209,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/895\/revisions\/1209"}],"wp:attachment":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}