{"id":893,"date":"2015-09-29T13:53:48","date_gmt":"2015-09-29T13:53:48","guid":{"rendered":"http:\/\/brandglobalshopper.com\/?page_id=893"},"modified":"2015-10-09T13:56:03","modified_gmt":"2015-10-09T13:56:03","slug":"airport-advertising-and-travel-retail","status":"publish","type":"page","link":"https:\/\/brandglobalshopper.com\/?page_id=893","title":{"rendered":"Airport Advertising and Travel Retail"},"content":{"rendered":"

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Aiport advertising and travel retail<\/h2>\n

Advertising bridges the gap between airport passengers and the brands represented in the retail environment at the airports.<\/p>\n

In the past few years, more and more brands have recognised the advantages of airport advertising, for their Travel Retail sales, as well as for their downtown performances.<\/p>\n

A successful Travel Retail  launch is one that is supported by a high-profile advertising and promotional campaign, both within and outside the retail envrionment.<\/p>\n

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About 90% of all travelers arrive to the airport 1+ hours prior to departure.<\/p>\n

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Regardless of trip purpose, over 80% of all passengers spend up to 30 minutes in each: ticketing, security and baggage claim.<\/p>\n<\/div>\n

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Business Frequent Flyers are over twice as likely to scan a QR code with a smartphone compared to the average adult.<\/p>\n<\/div>\n

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As they travel through the airport, about 3 out of 4 Frequent Flyers will read your message.<\/p>\n

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Key success story: JC Decaux<\/h3>\n