{"id":878,"date":"2015-09-29T10:50:18","date_gmt":"2015-09-29T10:50:18","guid":{"rendered":"http:\/\/brandglobalshopper.com\/?page_id=878"},"modified":"2015-10-12T16:11:46","modified_gmt":"2015-10-12T16:11:46","slug":"878-2","status":"publish","type":"page","link":"https:\/\/brandglobalshopper.com\/?page_id=878","title":{"rendered":"Brands- Key Success Stories- Fashion and Accessories: Luxottica"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>Key success story- Fashion &amp; Accessories: Luxottica<\/h2>\n<p><strong>Success Travel Retail Strategy based on:<\/strong><\/p>\n<ul>\n<li>Exclusive launches for Travel Retail<\/li>\n<li>Exclusive packaging \u2013gift sizes for RayBans<\/li>\n<li>Point-of- sale excellence, and exclusive Travel Retail Shopping experiences<\/li>\n<li>An excellent knowledge of the passengers circuit within an airport- and a product and communication offering tailored to each passenger<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_testimonial admin_label=&#8221;Testimonial&#8221; author=&#8221; Fran\u00e7ois Gros &#8221; job_title=&#8221; Head of Global Channels&#8221; company_name=&#8221;Luxottica&#8221; url_new_window=&#8221;off&#8221; quote_icon=&#8221;on&#8221; use_background_color=&#8221;off&#8221; background_color=&#8221;#f5f5f5&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; quote_icon_color=&#8221;#9b9b9b&#8221; body_font_size=&#8221;16&#8243;]<\/p>\n<p><em>We have the last-minute and arrivals stores for distress purchases \u2013 often of the best-sellers \u2013 and pop-up promotional concepts, which bring additional tactical visibility and interaction for the category<\/em><\/p>\n<p>[\/et_pb_testimonial][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/travel-retail-luxotica.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><strong>Key facts &amp; figures:<\/strong><\/p>\n<ul>\n<li>The sunglasses category worth US$1.66 billion in 2013 <a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a> and estimated at US$7.85 billion by 2025<\/li>\n<li>Luxotica \u2013 leader in the segment &#8211; achieved the doubling of sales within four years<\/li>\n<li>Established a Travel Retail Division in 2007<\/li>\n<li>Launched the first sunglasses package exclusively for Travel Retail \u2013 Ray-Ban for Travellers\u2019<\/li>\n<\/ul>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Generation Research, 2013<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><strong>The First Flagship Ray-Ban Concept Store at Hamburg Airport<\/strong><\/p>\n<p>35 square meters space, for an outstanding customer retail experience including:<\/p>\n<ul>\n<li>A photo display area displaying Ray-Ban&#8217;s heritage and ties to pop-culture<\/li>\n<li>An interactive Video&amp; Music area<\/li>\n<li>The most extensive range of Ray-Bans in travel retail, with over 300 SKUs<\/li>\n<li>Ray-Ban&#8217;s &#8220;Virtual Mirror&#8221; technology to allow customers to &#8220;try-on&#8221; different models using a digital image<\/li>\n<li>A range of products selected to address all customer segments from icon models to kids sunglasses<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/Ray-Ban_Hamburg_Airport_jul2014_2-animation.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/Ray-Ban_Hamburg_Airport_jul2014_4-The-Hamburg-store-is-the-first-of-its-kind-in-travel-retail-and-only-the-second-in-the-world.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/Ray-Ban_Hamburg_Airport_jul2014_3concept-store-hamburg-airport.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key success story- Fashion &amp; Accessories: Luxottica Success Travel Retail Strategy based on: Exclusive launches for Travel Retail Exclusive packaging \u2013gift sizes for RayBans Point-of- sale excellence, and exclusive Travel Retail Shopping experiences An excellent knowledge of the passengers circuit within an airport- and a product and communication offering tailored to each passenger We have [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/878"}],"collection":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=878"}],"version-history":[{"count":24,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/878\/revisions"}],"predecessor-version":[{"id":1215,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/878\/revisions\/1215"}],"wp:attachment":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}