{"id":862,"date":"2015-09-29T09:50:08","date_gmt":"2015-09-29T09:50:08","guid":{"rendered":"http:\/\/brandglobalshopper.com\/?page_id=862"},"modified":"2015-10-12T16:05:26","modified_gmt":"2015-10-12T16:05:26","slug":"brands-key-success-stories-in-perfumes-cosmetics-loreal","status":"publish","type":"page","link":"https:\/\/brandglobalshopper.com\/?page_id=862","title":{"rendered":"Brands- Key success stories- Perfumes &#038; Cosmetics: L&#8217;Or\u00e9al"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>Key success story- Perfumes &amp; Cosmetics: L&#8217;Or\u00e9al<\/h2>\n<p><strong>Success Travel Retail Strategy based on:<\/strong><\/p>\n<ul>\n<li>Expertise on and in-depth knowledge of the profiles of global shoppers<\/li>\n<li>Limited editions for Travel Retail : Voyage from Lanc\u00f4me<\/li>\n<li>Adapted offers to address the specificities of local markets\u00a0\u00a0: in 2014, L\u2019Or\u00e9al created its first dermo-cosmetics haircare bar (Vichy &amp; La Roche posay &amp; K\u00e9rastase) in Hong Kong to address the Chinese consumers\u2019 needs<\/li>\n<li>Customized customer service : bilingual sales assistants to address clients in their local language<\/li>\n<li>In-store airport animations: hair bars in Chinese airports<\/li>\n<li>Excellence on point-of-sale\u00a0: communication adapted according to the consumer\u2019s country of origin<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_testimonial admin_label=&#8221;Testimonial&#8221; global_module=&#8221;1122&#8243; saved_tabs=&#8221;all&#8221; author=&#8221;Jean-Paul Agon&#8221; job_title=&#8221;CEO&#8221; company_name=&#8221;L&#8217;Or\u00e9al&#8221; url_new_window=&#8221;off&#8221; quote_icon=&#8221;on&#8221; use_background_color=&#8221;off&#8221; background_color=&#8221;#f5f5f5&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; quote_icon_color=&#8221;#9b9b9b&#8221; body_font_size=&#8221;16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ff0f0f&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><em>Travel Retail is a key channel for reaching over 1 billion new consumers, it is present around the world as a 6th continent.<\/em><\/p>\n<p>[\/et_pb_testimonial][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/slide_travelretail_4.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; alt=&#8221;in 2014, L\u2019Or\u00e9al created its first dermo-cosmetics haircare bar (Vichy &amp; La Roche posay &amp; K\u00e9rastase) in Hong Kong to address the Chinese consumers\u2019 needs&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><strong>Key facts:<\/strong><\/p>\n<ul>\n<li>A pioneer in Travel Retail: L\u2019Or\u00e9al was present in 1947 in the first duty-free shop in Shannon<\/li>\n<li>From the 1980s, L\u2019Or\u00e9al Luxe has adapted its offering by developing specific product lines for travel retail<\/li>\n<li>In November 2013, L\u2019Oreal created a division dedicated to Travel Retail<\/li>\n<li>L\u2019Or\u00e9al is the only group that addresses all of the beauty segments in travel retail, from luxury to mass market and from dermocosmetics to professional products.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Market Share of L&#8217;Or\u00e9al in Travel Retail, beauty ( 2013)&#8221; number=&#8221;21,3&#8243; percent_sign=&#8221;on&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Percentage of total Sales achieved in Travel Retail (2014) &#8221; number=&#8221;5&#8243; percent_sign=&#8221;on&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Percentage of sales achieved by the luxury division in total Travel Retail sales ( 2014)&#8221; number=&#8221;20&#8243; percent_sign=&#8221;on&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Numbers of L&#8217;Or\u00e9al employees worldwide in the Travel Retail field (including beauty advisers)&#8221; number=&#8221;3000&#8243; percent_sign=&#8221;off&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/personalized-shopping-experience.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key success story- Perfumes &amp; Cosmetics: L&#8217;Or\u00e9al Success Travel Retail Strategy based on: Expertise on and in-depth knowledge of the profiles of global shoppers Limited editions for Travel Retail : Voyage from Lanc\u00f4me Adapted offers to address the specificities of local markets\u00a0\u00a0: in 2014, L\u2019Or\u00e9al created its first dermo-cosmetics haircare bar (Vichy &amp; La Roche [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/862"}],"collection":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=862"}],"version-history":[{"count":13,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/862\/revisions"}],"predecessor-version":[{"id":1211,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/862\/revisions\/1211"}],"wp:attachment":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}