{"id":852,"date":"2015-09-29T08:56:33","date_gmt":"2015-09-29T08:56:33","guid":{"rendered":"http:\/\/brandglobalshopper.com\/?page_id=852"},"modified":"2015-10-09T12:51:13","modified_gmt":"2015-10-09T12:51:13","slug":"the-russian-global-shopper","status":"publish","type":"page","link":"https:\/\/brandglobalshopper.com\/?page_id=852","title":{"rendered":"The Russian Global Shopper"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>What do the Russian shoppers search for in their shopping experiences in Travel Retail?<\/h2>\n<ul>\n<li>Product novelties<\/li>\n<li>Personalized service in Russian<\/li>\n<li>Limited, exclusive editions<\/li>\n<li>Bargains, good value for money<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/BV_001a-SS-06-13-LR-RGB_940x360.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><strong>Key figures:<\/strong><\/p>\n<ul>\n<li>World\u2019s 9th Economy<\/li>\n<li>The second country of origin for Global Shoppers after China <a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/li>\n<li>Main categories bought: Alcohols : 88%, Perfumes &amp; Cosmetics: 87%, Accessories: 74% <a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a><\/li>\n<\/ul>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Global Blue Study, 2014<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> JC Decaux Global Shopper Study, 2013<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Percentage of Russian Shops in the European Duty Free Shopping in 2016&#8243; number=&#8221;20&#8243; percent_sign=&#8221;on&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Number of Duty Free Shops in Russia&#8221; number=&#8221;150&#8243; percent_sign=&#8221;off&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Percentage of shoppers who buy on every trip&#8221; number=&#8221;78&#8243; percent_sign=&#8221;on&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Percentage who like Duty Free because of price, convenience &amp; choice&#8221; number=&#8221;70&#8243; percent_sign=&#8221;on&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/mobile-shopping.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do the Russian shoppers search for in their shopping experiences in Travel Retail? Product novelties Personalized service in Russian Limited, exclusive editions Bargains, good value for money Key figures: World\u2019s 9th Economy The second country of origin for Global Shoppers after China [1] Main categories bought: Alcohols : 88%, Perfumes &amp; Cosmetics: 87%, Accessories: [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/852"}],"collection":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=852"}],"version-history":[{"count":9,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/852\/revisions"}],"predecessor-version":[{"id":1119,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/852\/revisions\/1119"}],"wp:attachment":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}