{"id":848,"date":"2015-09-28T16:27:20","date_gmt":"2015-09-28T16:27:20","guid":{"rendered":"http:\/\/brandglobalshopper.com\/?page_id=848"},"modified":"2015-10-09T12:45:45","modified_gmt":"2015-10-09T12:45:45","slug":"the-chinese-global-shopper-2","status":"publish","type":"page","link":"https:\/\/brandglobalshopper.com\/?page_id=848","title":{"rendered":"The Chinese Global Shopper"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>What do the Chinese search for in their shopping experiences in Travel Retail?<\/h3>\n<ul>\n<li>Novelties across categories<\/li>\n<li>Limited and exclusive product editions<\/li>\n<li>Personalized service and communication with Chinese speaking staff<\/li>\n<li>Creative and emotional shopping environments and in-store animations<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/shutterstock_1820002791.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><strong>Key figures:<\/strong><\/p>\n<ul>\n<li>6 million Chinese travelled internationally between Jan- Jun 2012 (+20%)<\/li>\n<li>No.1 spenders on Duty Free Shopping &#8211; 32% of total spending on Duty Free Shopping <a href=\"#_ftn2\" name=\"_ftnref2\">[1]<\/a><\/li>\n<li>Main categories bought: Cosmetics and Fragrance: 93%, Accessories: 86%, Fashion: 85% <a href=\"#_ftn4\" name=\"_ftnref4\">[2]<\/a><\/li>\n<\/ul>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[1]<\/a> Global Blue Study, 2015<\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[2<\/a><a href=\"#_ftnref2\" name=\"_ftn2\">]<\/a><a href=\"#_ftnref4\" name=\"_ftn4\">&nbsp;<\/a> JC Decaux Global Shopper Study, 2013<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Size of the Chinese Global Shopping market (billions of dollars)&#8221; number=&#8221;165 &#8221; percent_sign=&#8221;off&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Number of trips per year for a typical wealthy Chinese &#8221; number=&#8221;3&#8243; percent_sign=&#8221;off&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Euros spent on a leisure trip to Europe&#8221; number=&#8221;10800&#8243; percent_sign=&#8221;off&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Average dollars spent in Duty Free on a leisure trip &#8221; number=&#8221;1000&#8243; percent_sign=&#8221;off&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/ec232660-405f-11e1-84c7-3c340fe38d1b.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do the Chinese search for in their shopping experiences in Travel Retail? Novelties across categories Limited and exclusive product editions Personalized service and communication with Chinese speaking staff Creative and emotional shopping environments and in-store animations Key figures: 6 million Chinese travelled internationally between Jan- Jun 2012 (+20%) No.1 spenders on Duty Free Shopping [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/848"}],"collection":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=848"}],"version-history":[{"count":5,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/848\/revisions"}],"predecessor-version":[{"id":1116,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/848\/revisions\/1116"}],"wp:attachment":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}