{"id":761,"date":"2015-09-24T15:56:48","date_gmt":"2015-09-24T15:56:48","guid":{"rendered":"http:\/\/brandglobalshopper.com\/?page_id=761"},"modified":"2015-10-09T12:47:54","modified_gmt":"2015-10-09T12:47:54","slug":"the-chinese-global-shopper","status":"publish","type":"page","link":"https:\/\/brandglobalshopper.com\/?page_id=761","title":{"rendered":"The Brazilian Global Shopper"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>What do the Brazilian shoppers search for in their shopping experiences in Travel Retail?<\/h3>\n<ul>\n<li>Engagement, experience, trust \u2013 personalized services<\/li>\n<li>Limited editions, novelties, travel retail exclusives<\/li>\n<li>In-store animations and product tastings<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/iStock_000005267567Medium-NatyGmz.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><strong>Key figures:<\/strong><\/p>\n<ul>\n<li>World\u2019s 5th largest country with 192 Mio people<\/li>\n<li>Economy: world&#8217;s 6th largest by nominal GDP<\/li>\n<li>Main categories bought: Cosmetics and fragrances 93%; Fashion: 90%; Accessories: 89% <a href=\"#_ftn2\" name=\"_ftnref2\">[1]<\/a><\/li>\n<\/ul>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[1]<\/a> JC Decaux Global Shopper Study, 2013<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Luxury goods purchased by Brazilians abroad&#8221; number=&#8221;80&#8243; percent_sign=&#8221;on&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Euros spent on a leisure trip to Europe&#8221; number=&#8221;12277&#8243; percent_sign=&#8221;off&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Percentage of shoppers who buy on every trip, for any purpose and destination&#8221; number=&#8221;88&#8243; percent_sign=&#8221;on&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Annual passenger flow growth over past 8 years&#8221; number=&#8221;12&#8243; percent_sign=&#8221;on&#8221; counter_color=&#8221;#009895&#8243; background_layout=&#8221;light&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/Brazil-superpower-shopping_ART.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do the Brazilian shoppers search for in their shopping experiences in Travel Retail? Engagement, experience, trust \u2013 personalized services Limited editions, novelties, travel retail exclusives In-store animations and product tastings Key figures: World\u2019s 5th largest country with 192 Mio people Economy: world&#8217;s 6th largest by nominal GDP Main categories bought: Cosmetics and fragrances 93%; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/761"}],"collection":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=761"}],"version-history":[{"count":14,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/761\/revisions"}],"predecessor-version":[{"id":1117,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/761\/revisions\/1117"}],"wp:attachment":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}