{"id":682,"date":"2015-09-23T16:40:13","date_gmt":"2015-09-23T16:40:13","guid":{"rendered":"http:\/\/brandglobalshopper.com\/?page_id=682"},"modified":"2015-10-09T12:43:46","modified_gmt":"2015-10-09T12:43:46","slug":"the-global-shopper","status":"publish","type":"page","link":"https:\/\/brandglobalshopper.com\/?page_id=682","title":{"rendered":"Global Shopper"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; text_font=&#8221;|on|||&#8221; text_font_size=&#8221;25&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>What is a global shopper?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Global shopper<\/h3>\n<p>[<em>gloh<\/em><em>-b<\/em><em>uh<\/em> <em>shop<\/em><em>-er<\/em>]<\/p>\n<p>Noun<br \/>\nA person who considers shopping as a fundamental part of their travel experience; \u201c<em>global shoppers are the sixth continent for the retail industry<\/em>\u201d<br \/>\nA fast-growing market segment worth over 1.245 billion $ worldwide in 2014 (UNTWO, 2015); \u201c<em>global shopper economy has boomed along with international air traffic<\/em>\u201d<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/shopping_paris1.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=&#8221;Section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;1_4&#8243;][et_pb_circle_counter admin_label=&#8221;Circle Counter&#8221; title=&#8221;Chinese&#8221; number=&#8221;27&#8243; percent_sign=&#8221;on&#8221; background_layout=&#8221;light&#8221; bar_bg_color=&#8221;#009895&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_circle_counter admin_label=&#8221;Circle Counter&#8221; title=&#8221;Russian&#8221; number=&#8221;17&#8243; percent_sign=&#8221;on&#8221; background_layout=&#8221;light&#8221; bar_bg_color=&#8221;#009895&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_circle_counter admin_label=&#8221;Circle Counter&#8221; title=&#8221;Indonesia&#8221; number=&#8221;4&#8243; percent_sign=&#8221;on&#8221; background_layout=&#8221;light&#8221; bar_bg_color=&#8221;#009895&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_circle_counter admin_label=&#8221;Circle Counter&#8221; title=&#8221;USA&#8221; number=&#8221;3&#8243; percent_sign=&#8221;on&#8221; background_layout=&#8221;light&#8221; bar_bg_color=&#8221;#009895&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_circle_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=&#8221;section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>What do Global Shoppers search for in their shopping experiences abroad?<\/h3>\n<ul>\n<li>Exclusive experiences on the point-of-sale<\/li>\n<li>New product launches<\/li>\n<li>Good prices on high-end goods<\/li>\n<li>Tailored products and adapted communication<\/li>\n<\/ul>\n<h3>What do Global Shoppers buy?<\/h3>\n<ul>\n<li>50% of purchases are related to fashion and clothing<\/li>\n<li>17% of purchases are related to jewellery and watches <a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/li>\n<\/ul>\n<p><a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a> Global Blue study, 2015<\/p>\n<p><h3>Which Nationalities lead the top of Global Shoppers?<\/h3>\n<p>China and Russia are the top countries of origin for global shoppers, with Chinese global shoppers accounting for almost one third of all Duty Free Shopping spend (Global Blue study, 2015).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Where do global shoppers buy?<\/h3>\n<p>[\/et_pb_text][et_pb_counters admin_label=&#8221;Bar Counters&#8221; background_layout=&#8221;light&#8221; background_color=&#8221;#dddddd&#8221; bar_bg_color=&#8221;#009895&#8243; use_percentages=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[et_pb_counter percent=&#8221;75&#8243;] Airports Duty- Free Shopping [\/et_pb_counter][et_pb_counter percent=&#8221;70&#8243;] Department Stores [\/et_pb_counter][et_pb_counter percent=&#8221;62&#8243;] Luxury brands&#8217; stores [\/et_pb_counter][et_pb_counter percent=&#8221;55&#8243;] Down-town perfumeries [\/et_pb_counter]<\/p>\n<p>[\/et_pb_counters][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=&#8221;section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_blurb admin_label=&#8221;Blurb&#8221; title=&#8221;The Chinese Global Shopper&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; use_icon=&#8221;off&#8221; font_icon=&#8221;\ue01d&#8221; icon_color=&#8221;#a8a8a8&#8243; use_circle=&#8221;on&#8221; circle_color=&#8221;#ffffff&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#e0e0e0&#8243; icon_placement=&#8221;top&#8221; image=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/Chinese-Shoppers-AbroadJPG.jpg&#8221; use_icon_font_size=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; url=&#8221;http:\/\/brandglobalshopper.com\/?page_id=848&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_blurb admin_label=&#8221;Blurb&#8221; title=&#8221;The Brazilian Global Shopper&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; use_icon=&#8221;off&#8221; font_icon=&#8221;v&#8221; icon_color=&#8221;#a8a8a8&#8243; use_circle=&#8221;on&#8221; circle_color=&#8221;#ffffff&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#e0e0e0&#8243; icon_placement=&#8221;top&#8221; image=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/shopping2.jpg&#8221; use_icon_font_size=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; url=&#8221;http:\/\/brandglobalshopper.com\/?page_id=761&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_blurb admin_label=&#8221;Blurb&#8221; title=&#8221;The Russian Global Shopper&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; use_icon=&#8221;off&#8221; font_icon=&#8221;h&#8221; icon_color=&#8221;#a8a8a8&#8243; use_circle=&#8221;on&#8221; circle_color=&#8221;#ffffff&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#e0e0e0&#8243; icon_placement=&#8221;top&#8221; image=&#8221;http:\/\/brandglobalshopper.com\/wp-content\/uploads\/2015\/09\/hh_dp15812841.jpg&#8221; use_icon_font_size=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; url=&#8221;http:\/\/brandglobalshopper.com\/?page_id=852&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a global shopper? Global shopper [gloh-buh shop-er] Noun A person who considers shopping as a fundamental part of their travel experience; \u201cglobal shoppers are the sixth continent for the retail industry\u201d A fast-growing market segment worth over 1.245 billion $ worldwide in 2014 (UNTWO, 2015); \u201cglobal shopper economy has boomed along with international [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/682"}],"collection":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=682"}],"version-history":[{"count":71,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/682\/revisions"}],"predecessor-version":[{"id":1114,"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=\/wp\/v2\/pages\/682\/revisions\/1114"}],"wp:attachment":[{"href":"https:\/\/brandglobalshopper.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}